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The most important characteristic of new marketer is intellectual curiosity where adaptablitity is now inherent in every part of the marketing agenda.

Going-to-market has now become increasingly an excercise in speed and scrappiness and practicality rather than a dilligent pursuit of pure knowledge.

Customer Experience:

Brands need to build customer journeys from a holistic vantage point where storytelling sits front and center and the product plays a supportive role. This will increasingly become the price of entry for successfully going to market.