The transient state of Marketing highlights the industry shift, societal shifts, and what we call the universal truth.

The current marketing and advertising model as we know it is obsolete. The proliferation of technology has reconfiged the business of selling. So how are you going to market?

People are Building Brands
04.03.08

NOT ADVERTISERS, NOT BRAND STEWARDS,
AND NOT AD AGENCIES.

Brands are now being defined by the conversations consumers are having about products and services. That means in order to keep building brands, brands must go where the consumer is going. comScore reported that every month 600 million people visit conversational media sites. In this era of consumer-in-control movement that leaves very little comfort as brands must now venture into unchartered territory. Nevertheless, the societal shifts necessitate that brands follow or perish. Visit the blog

OUR SERVICES:
Strategy + Design + Analytics

:: Brand Identity
:: Corporate Communications
:: Issues Management
:: Multichannel Marketing
:: Relationship Marketing
:: Analytics

:: Brand Positioning
:: Design
:: PR
:: Multicultural
:: Word of Mouth

Customer Experience:

Brands need to build customer journeys from a holistic vantage point where storytelling sits front and center and the product plays a supportive role. This will increasingly become the price of entry for successfully going to market.

VIDEO:

Intro to Social Media Strategies

Video courtesy of blip.tv