THE MOST IMPORTANT CHARACTERISTIC NOW OF NEW MARKETER
is intellectual curiosity, where adaptability is inherent in every part of the marketing agenda. Going-To-Market has now
become increasingly an exercise in speed, scrappiness and practicality, rather than a diligent pursuit of pure knowledge.

As part of our continuing guest speaking engagements, Transient Identiti recently participated in NYU’s 2010 New Marketer’s Bootcamp for their Business Marketing and Public Relations Department. In 2009 we participated by presenting the required skillsets of a New Marketer. This year, we focused on the innovations redefining Marketing.

You can view the presentation here on our blog GO

Click above to view video excerpts of the presentation

For a 50 + plus year old publication, launching it’s first dotcom presence implies more than merely building a domain. It’s a new way of thinking. From the inception of the project, we focused on the Future of Media as our vantage point for how a magazine is to engage the new consumer mindset. That meant rethinking distribution, rethinking editorial consumption, with a new model based on participatory content.

See the beginning of our work here. GO